@font-face {
  font-family: "Manrope";
  src: url("assets/fonts/Manrope-Variable.ttf") format("truetype");
  font-style: normal;
  font-weight: 200 800;
  font-display: swap;
}

:root {
  --purple: #5e4f9c;
  --purple-dark: #443776;
  --purple-soft: #e8e4f4;
  --blue: #009fe3;
  --green: #65b32e;
  --red: #e8412c;
  --ink: #424242;
  --muted: #686868;
  --line: #d9d9d9;
  --paper: #ffffff;
  --canvas: #f5f5f5;
  --radius: 14px;
  --shadow: 0 16px 48px rgba(31, 25, 59, 0.1);
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  max-width: 100%;
  overflow-x: clip;
}

body {
  margin: 0;
  min-width: 0;
  max-width: 100%;
  overflow-x: clip;
  color: var(--ink);
  background: var(--canvas);
  font-family: "Manrope", sans-serif;
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img,
video {
  display: block;
  max-width: 100%;
}

button,
input {
  font: inherit;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

a {
  color: inherit;
}

h1,
h2,
h3,
p,
figure {
  margin-top: 0;
}

h1,
h2,
h3 {
  line-height: 1.12;
}

.page-width {
  width: min(1180px, calc(100% - 48px));
  min-width: 0;
  margin-inline: auto;
}

main,
section,
.case-section > *,
.repurpose-band__inner > *,
.repurpose-band__visual > *,
.format-grid > * {
  min-width: 0;
}

.skip-link {
  position: fixed;
  z-index: 100;
  top: 12px;
  left: 12px;
  padding: 10px 16px;
  color: white;
  background: var(--purple-dark);
  border-radius: 6px;
  transform: translateY(-180%);
}

.skip-link:focus {
  transform: translateY(0);
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.svg-sprite {
  position: absolute;
  width: 0;
  height: 0;
  overflow: hidden;
}

svg {
  fill: none;
  stroke: currentColor;
  stroke-width: 1.8;
  stroke-linecap: round;
  stroke-linejoin: round;
}

.eyebrow,
.section-index,
.concept-label {
  font-size: 0.75rem;
  font-weight: 750;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.intro {
  min-height: 390px;
  color: var(--ink);
  background: var(--paper);
  border-bottom: 1px solid var(--line);
}

.intro__bar {
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: 62px;
  border-bottom: 1px solid var(--line);
}

.intro__credit {
  color: var(--muted);
  font-size: 0.84rem;
}

.intro__content {
  position: relative;
  padding-block: 56px 48px;
}

.intro__content .kicker {
  margin-bottom: 14px;
  color: var(--purple);
  font-weight: 750;
}

.intro h1 {
  max-width: 920px;
  margin-bottom: 18px;
  font-size: clamp(2rem, 4.7vw, 4.4rem);
  font-weight: 500;
  letter-spacing: -0.045em;
}

.intro h1 span {
  color: var(--purple);
}

.intro__subline {
  max-width: 760px;
  margin-bottom: 24px;
  color: var(--muted);
  font-size: clamp(1rem, 1.7vw, 1.2rem);
  line-height: 1.55;
}

.intro__mark {
  position: absolute;
  right: 2%;
  top: 18px;
  width: 150px;
}

.intro__mark img {
  display: block;
  width: 100%;
  height: auto;
}

.text-link {
  display: inline-flex;
  gap: 12px;
  align-items: center;
  min-height: 44px;
  color: var(--purple);
  font-weight: 700;
  text-decoration: none;
  border-bottom: 2px solid var(--purple-soft);
}

.text-link span {
  font-size: 1.2rem;
}

.case-section {
  display: grid;
  grid-template-columns: minmax(240px, 0.75fr) minmax(520px, 1.25fr);
  gap: clamp(48px, 7vw, 104px);
  align-items: start;
  padding-block: 112px;
}

.case-note {
  position: sticky;
  top: 40px;
  padding-top: 16px;
}

.section-index {
  margin-bottom: 18px;
  color: var(--purple);
}

.case-note h2,
.repurpose-band h2,
.formats__intro h2 {
  margin-bottom: 22px;
  font-size: clamp(2rem, 3.5vw, 3.35rem);
  font-weight: 550;
  letter-spacing: -0.04em;
}

.case-note > p:not(.section-index):not(.microcopy) {
  max-width: 35rem;
  color: var(--muted);
  font-size: 1.08rem;
}

.note-line {
  width: 64px;
  height: 3px;
  margin: 32px 0 20px;
  background: var(--blue);
}

.microcopy {
  color: var(--muted);
  font-size: 0.82rem;
}

.social-post {
  width: 100%;
  max-width: 680px;
  min-width: 0;
  overflow: hidden;
  background: var(--paper);
  border: 1px solid #d4d4d4;
  border-radius: var(--radius);
  box-shadow: var(--shadow);
}

.post-header {
  display: grid;
  grid-template-columns: 52px 1fr auto;
  gap: 12px;
  align-items: center;
  padding: 18px 20px 12px;
}

.brand-avatar {
  display: grid;
  place-items: center;
  width: 52px;
  height: 52px;
  overflow: hidden;
  background: var(--purple);
  border-radius: 9px;
}

.brand-avatar img {
  width: 43px;
  height: auto;
}

.post-header h3 {
  margin: 0 0 3px;
  font-size: 0.98rem;
  font-weight: 750;
}

.post-header p,
.post-header span:not(.network-mark) {
  display: block;
  margin: 0;
  color: #666;
  font-size: 0.72rem;
  line-height: 1.4;
}

.network-mark,
.facebook-mark {
  display: grid;
  place-items: center;
  width: 28px;
  height: 28px;
  color: white;
  background: #0a66c2;
  border-radius: 4px;
  font-family: Arial, sans-serif;
  font-size: 1rem;
  font-weight: 800;
  letter-spacing: -0.08em;
}

.post-copy {
  padding: 8px 20px 18px;
  font-size: 0.92rem;
  line-height: 1.48;
}

.post-copy p {
  margin-bottom: 10px;
}

.post-copy p:last-child {
  margin-bottom: 0;
}

.post-copy strong {
  color: #2f2f2f;
}

.carousel {
  position: relative;
  width: 100%;
  min-width: 0;
  outline: none;
}

.carousel:focus-visible {
  box-shadow: inset 0 0 0 3px var(--blue);
}

.carousel__viewport {
  width: 100%;
  min-width: 0;
  overflow: hidden;
  background: var(--purple-soft);
  touch-action: pan-y pinch-zoom;
}

.carousel__track {
  display: flex;
  width: 100%;
  min-width: 0;
  transition: transform 420ms cubic-bezier(0.25, 0.8, 0.25, 1);
}

.carousel__slide {
  flex: 0 0 100%;
  width: 100%;
  min-width: 100%;
  margin: 0;
}

.carousel__slide img {
  width: 100%;
  height: auto;
  aspect-ratio: auto;
  object-fit: contain;
}

.carousel__arrow {
  position: absolute;
  z-index: 2;
  top: calc(50% - 24px);
  display: grid;
  place-items: center;
  width: 48px;
  height: 48px;
  padding: 0;
  color: var(--ink);
  background: rgba(255, 255, 255, 0.94);
  border: 1px solid rgba(66, 66, 66, 0.15);
  border-radius: 50%;
  box-shadow: 0 5px 18px rgba(0, 0, 0, 0.13);
  cursor: pointer;
}

.carousel__arrow:disabled {
  opacity: 0;
  pointer-events: none;
}

.carousel__arrow--prev {
  left: 14px;
}

.carousel__arrow--next {
  right: 14px;
}

.carousel__arrow svg {
  width: 22px;
  height: 22px;
}

.carousel__footer {
  position: absolute;
  right: 0;
  bottom: 0;
  left: 0;
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: 45px;
  padding: 8px 14px;
  color: white;
  background: rgba(35, 28, 67, 0.8);
  backdrop-filter: blur(8px);
}

.carousel__footer p {
  margin: 0;
  font-size: 0.75rem;
  font-variant-numeric: tabular-nums;
}

.carousel__dots {
  display: flex;
  gap: 7px;
}

.carousel__dot {
  width: 28px;
  height: 28px;
  padding: 9px;
  background: transparent;
  border: 0;
  cursor: pointer;
}

.carousel__dot::before {
  content: "";
  display: block;
  width: 10px;
  height: 10px;
  background: rgba(255, 255, 255, 0.5);
  border-radius: 50%;
  transition: background 180ms ease, transform 180ms ease;
}

.carousel__dot[aria-current="true"]::before {
  background: white;
  transform: scale(1.2);
}

.post-actions {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid #e2e2e2;
}

.post-actions span {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 6px;
  min-height: 52px;
  color: #5d5d5d;
  font-size: 0.73rem;
  font-weight: 650;
}

.post-actions svg {
  width: 19px;
  height: 19px;
}

.repurpose-band {
  overflow: hidden;
  color: white;
  background: var(--purple);
}

.repurpose-band__inner {
  display: grid;
  grid-template-columns: minmax(560px, 1.3fr) minmax(300px, 0.7fr);
  gap: clamp(48px, 7vw, 96px);
  align-items: center;
  min-height: 790px;
  padding-block: 88px;
}

.repurpose-band__visual {
  display: grid;
  grid-template-columns: minmax(0, 280px) 70px minmax(0, 330px);
  gap: 22px;
  align-items: center;
  width: 100%;
}

.source-card {
  align-self: center;
  width: 100%;
  min-width: 0;
  transform: rotate(-3deg);
}

.source-card img {
  width: 100%;
  height: auto;
  aspect-ratio: auto;
  object-fit: contain;
  border-radius: 8px;
  box-shadow: 0 24px 60px rgba(28, 19, 59, 0.35);
}

.source-card span {
  display: block;
  margin-top: 14px;
  color: rgba(255, 255, 255, 0.72);
  font-size: 0.78rem;
  text-align: center;
}

.flow-mark {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 10px;
}

.flow-mark span {
  display: block;
  width: 1px;
  height: 68px;
  background: rgba(255, 255, 255, 0.38);
}

.flow-mark svg {
  width: 42px;
  height: 26px;
  color: var(--green);
}

.motion-phone {
  position: relative;
  width: 100%;
  max-width: 330px;
  min-width: 0;
  aspect-ratio: 9 / 16;
  overflow: hidden;
  background: var(--purple-dark);
  border: 8px solid #302759;
  border-radius: 28px;
  box-shadow: 0 30px 70px rgba(22, 15, 48, 0.46);
}

.repurpose-band__copy {
  max-width: 390px;
}

.section-index--light {
  color: #d9d3ef;
}

.repurpose-band__copy > p:not(.section-index) {
  color: rgba(255, 255, 255, 0.8);
  font-size: 1.06rem;
}

.format-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-top: 34px;
}

.format-tags span {
  padding: 7px 12px;
  color: rgba(255, 255, 255, 0.82);
  border: 1px solid rgba(255, 255, 255, 0.32);
  border-radius: 999px;
  font-size: 0.78rem;
}

.media-player {
  position: relative;
  background: #1e1a2f;
}

.media-player video {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.media-player__poster-play {
  position: absolute;
  z-index: 3;
  top: 50%;
  left: 50%;
  display: grid;
  place-items: center;
  width: 64px;
  height: 64px;
  padding: 0;
  color: var(--purple);
  background: rgba(255, 255, 255, 0.94);
  border: 0;
  border-radius: 50%;
  box-shadow: 0 8px 30px rgba(0, 0, 0, 0.24);
  transform: translate(-50%, -50%);
  cursor: pointer;
}

.media-player__poster-play svg {
  width: 26px;
  height: 26px;
  margin-left: 3px;
}

.media-player.is-playing .media-player__poster-play {
  opacity: 0;
  pointer-events: none;
}

.media-controls {
  position: absolute;
  z-index: 4;
  right: 0;
  bottom: 0;
  left: 0;
  display: grid;
  grid-template-columns: 44px 42px 1fr 44px 44px;
  gap: 2px;
  align-items: center;
  min-height: 52px;
  padding: 5px 8px;
  color: white;
  background: rgba(25, 20, 48, 0.86);
  transition: opacity 180ms ease;
}

.media-player.is-playing:not(:hover):not(:focus-within) .media-controls {
  opacity: 0;
}

.media-controls button {
  display: grid;
  place-items: center;
  width: 44px;
  height: 44px;
  padding: 0;
  color: white;
  background: transparent;
  border: 0;
  border-radius: 50%;
  cursor: pointer;
}

.media-controls button:hover,
.media-controls button:focus-visible {
  background: rgba(255, 255, 255, 0.14);
}

.media-controls svg {
  width: 21px;
  height: 21px;
}

.media-controls span {
  font-size: 0.68rem;
  font-variant-numeric: tabular-nums;
}

.media-controls input[type="range"] {
  width: 100%;
  accent-color: var(--green);
  cursor: pointer;
}

.case-section--expert {
  padding-block: 128px 104px;
}

.case-note--expert {
  top: 72px;
}

.evidence-pill {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  margin-top: 24px;
  padding: 9px 13px;
  color: var(--purple-dark);
  background: var(--purple-soft);
  border-radius: 999px;
  font-size: 0.78rem;
  font-weight: 650;
}

.evidence-pill__dot {
  width: 9px;
  height: 9px;
  background: var(--green);
  border-radius: 50%;
}

.expert-media {
  aspect-ratio: 1;
  overflow: hidden;
}

.social-post--expert .post-copy {
  padding-bottom: 20px;
}

.series {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: clamp(48px, 8vw, 120px);
  padding-block: 72px 128px;
}

.series__title-block {
  padding: 46px;
  color: white;
  background: var(--purple);
}

.series__title-block .section-index {
  color: #d9d3ef;
}

.series__title-block h2 {
  margin-bottom: 28px;
  font-size: clamp(2rem, 4vw, 3.8rem);
  font-weight: 350;
  letter-spacing: -0.04em;
}

.series__title-block h2 span {
  display: block;
  font-weight: 750;
}

.series__title-block > p:last-child {
  margin-bottom: 0;
  color: rgba(255, 255, 255, 0.74);
}

.series__topics > p {
  margin-bottom: 22px;
  color: var(--muted);
  font-size: 0.86rem;
  font-weight: 650;
}

.series__topics ol {
  margin: 0;
  padding: 0;
  list-style: none;
  border-top: 1px solid var(--line);
}

.series__topics li {
  display: grid;
  grid-template-columns: 52px 1fr;
  gap: 16px;
  align-items: center;
  min-height: 74px;
  padding-block: 14px;
  border-bottom: 1px solid var(--line);
  font-size: 1.03rem;
  font-weight: 620;
}

.series__topics li span {
  color: var(--purple);
  font-size: 0.76rem;
  font-weight: 750;
  letter-spacing: 0.08em;
}

.formats {
  padding-block: 112px 124px;
  background: white;
  border-top: 1px solid var(--line);
}

.formats__intro {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  column-gap: 90px;
  align-items: end;
  margin-bottom: 64px;
}

.formats__intro .section-index {
  grid-column: 1 / -1;
}

.formats__intro h2 {
  margin-bottom: 0;
}

.formats__intro > p:last-child {
  margin-bottom: 8px;
  color: var(--muted);
}

.adaptation-source {
  display: flex;
  gap: 18px;
  align-items: baseline;
  margin-bottom: 30px;
  padding-block: 14px;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.adaptation-source span {
  flex: 0 0 auto;
  color: var(--muted);
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.adaptation-source strong {
  color: var(--purple);
  font-size: 0.9rem;
}

.format-grid {
  display: grid;
  grid-template-columns: 1fr 0.72fr 1fr;
  gap: 22px;
  align-items: center;
}

.format-card {
  overflow: hidden;
  background: var(--canvas);
  border: 1px solid var(--line);
  border-radius: 12px;
}

.format-card header {
  display: flex;
  gap: 10px;
  align-items: center;
  min-height: 58px;
  padding: 10px 14px;
  background: white;
}

.format-card header p {
  margin: 0;
  font-size: 0.86rem;
  font-weight: 700;
}

.format-card footer {
  display: flex;
  flex-wrap: wrap;
  gap: 7px;
  padding: 14px;
  background: white;
}

.format-card footer span {
  padding: 5px 9px;
  color: var(--muted);
  background: var(--canvas);
  border-radius: 999px;
  font-size: 0.68rem;
  font-weight: 650;
}

.format-card--linkedin img {
  width: 100%;
  height: auto;
  aspect-ratio: auto;
  object-fit: contain;
}

.format-card--instagram {
  position: relative;
  width: min(100%, 300px);
  margin-inline: auto;
  background: #181521;
  border: 7px solid #26222d;
  border-radius: 26px;
  box-shadow: 0 16px 44px rgba(31, 25, 59, 0.15);
}

.concept-label {
  position: absolute;
  z-index: 3;
  top: 12px;
  left: 12px;
  padding: 7px 10px;
  color: var(--purple-dark);
  background: white;
  border-radius: 999px;
  font-size: 0.61rem;
}

.reel-preview {
  position: relative;
  aspect-ratio: 9 / 16;
  overflow: hidden;
}

.reel-preview img {
  width: 100%;
  height: 100%;
  aspect-ratio: auto;
  object-fit: contain;
  background: var(--purple);
}

.reel-preview__chrome {
  position: absolute;
  right: 0;
  bottom: 0;
  left: 0;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 34px 15px 16px;
  color: white;
  background: rgba(28, 21, 45, 0.72);
}

.reel-preview__chrome span {
  font-size: 0.8rem;
  font-weight: 700;
}

.reel-preview__chrome svg {
  width: 22px;
  height: 22px;
}

.format-card--instagram footer {
  background: #26222d;
}

.format-card--instagram footer span {
  color: #ececec;
  background: #3a3541;
}

.facebook-mark {
  border-radius: 50%;
}

.facebook-preview {
  display: grid;
  grid-template-columns: 1fr 0.8fr;
  align-items: center;
  background: var(--purple-soft);
}

.facebook-preview img {
  width: 100%;
  height: auto;
  aspect-ratio: auto;
  object-fit: contain;
}

.facebook-preview > div {
  padding: 18px;
}

.facebook-preview strong {
  color: var(--purple);
  font-size: 0.76rem;
  letter-spacing: 0.04em;
}

.facebook-preview p {
  margin: 8px 0 0;
  font-size: 0.84rem;
  line-height: 1.45;
}

.finale {
  color: white;
  background: #342a5f;
}

.finale__inner {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 60px;
  align-items: end;
  min-height: 400px;
  padding-block: 96px 78px;
}

.finale .kicker {
  margin-bottom: 18px;
  color: #dad3f2;
  font-size: 1rem;
  font-weight: 700;
}

.finale h2 {
  max-width: 820px;
  margin: 0;
  font-size: clamp(2.2rem, 5vw, 5rem);
  font-weight: 480;
  letter-spacing: -0.05em;
}

.finale h2 span {
  color: var(--green);
}

.finale__contact {
  min-width: 180px;
  padding-bottom: 6px;
  text-align: right;
}

.finale__contact p {
  margin-bottom: 12px;
  font-weight: 700;
}

.finale__contact p span {
  color: #c9c4da;
  font-weight: 500;
}

.finale__contact a {
  color: white;
  text-underline-offset: 4px;
}

@media (min-width: 961px) {
  .intro {
    min-height: 300px;
  }

  .intro__bar {
    min-height: 50px;
  }

  .intro__content {
    padding-block: 28px 24px;
  }

  .intro__content .kicker {
    margin-bottom: 10px;
    font-size: 0.9rem;
  }

  .intro h1 {
    max-width: 820px;
    margin-bottom: 10px;
    font-size: clamp(2.5rem, 2.9vw, 3.25rem);
  }

  .intro__subline {
    max-width: 700px;
    margin-bottom: 14px;
    font-size: 1rem;
  }

  .text-link {
    min-height: 36px;
    font-size: 0.88rem;
  }

  .intro__mark {
    top: 24px;
    width: 120px;
  }

  .case-section {
    grid-template-columns: minmax(250px, 0.9fr) minmax(0, 1.1fr);
    gap: clamp(38px, 4.5vw, 60px);
    padding-block: 48px;
  }

  .case-note {
    top: 28px;
    padding-top: 8px;
  }

  .case-note h2,
  .repurpose-band h2,
  .formats__intro h2 {
    margin-bottom: 16px;
    font-size: clamp(2rem, 2.5vw, 2.65rem);
  }

  .case-note > p:not(.section-index):not(.microcopy),
  .repurpose-band__copy > p:not(.section-index) {
    font-size: 0.98rem;
  }

  .section-index {
    margin-bottom: 12px;
  }

  .note-line {
    margin: 22px 0 14px;
  }

  .social-post {
    max-width: 470px;
    justify-self: center;
  }

  .post-header {
    grid-template-columns: 38px 1fr auto;
    gap: 9px;
    padding: 11px 14px 8px;
  }

  .brand-avatar {
    width: 38px;
    height: 38px;
  }

  .brand-avatar img {
    width: 32px;
  }

  .post-header h3 {
    font-size: 0.84rem;
  }

  .post-header p {
    font-size: 0.75rem;
  }

  .post-copy {
    padding: 4px 14px 11px;
    font-size: 0.76rem;
    line-height: 1.44;
  }

  .post-copy p {
    margin-bottom: 7px;
  }

  .carousel__arrow {
    top: calc(50% - 19px);
    width: 38px;
    height: 38px;
  }

  .carousel__footer {
    min-height: 34px;
    padding-block: 4px;
  }

  .carousel__dot {
    width: 24px;
    height: 24px;
    padding: 8px;
  }

  .carousel__dot::before {
    width: 8px;
    height: 8px;
  }

  .post-actions span {
    min-height: 40px;
    font-size: 0.75rem;
  }

  .post-actions svg {
    width: 15px;
    height: 15px;
  }

  .repurpose-band__inner {
    grid-template-columns: minmax(430px, 1.2fr) minmax(280px, 0.8fr);
    gap: clamp(36px, 4.5vw, 58px);
    min-height: 570px;
    padding-block: 44px;
  }

  .repurpose-band__visual {
    grid-template-columns: minmax(0, 195px) 44px minmax(0, 220px);
    gap: 14px;
    justify-content: center;
  }

  .source-card {
    max-width: 195px;
  }

  .flow-mark span {
    height: 42px;
  }

  .motion-phone {
    max-width: 220px;
    border-width: 6px;
    border-radius: 22px;
  }

  .format-tags {
    margin-top: 20px;
  }

  .case-section--expert {
    padding-block: 52px 50px;
  }

  .case-note--expert {
    top: 30px;
  }

  .evidence-pill {
    margin-top: 18px;
  }

  .series {
    gap: clamp(38px, 5vw, 68px);
    padding-block: 44px 60px;
  }

  .series__title-block {
    padding: 34px;
  }

  .series__title-block h2 {
    margin-bottom: 20px;
    font-size: clamp(2rem, 3vw, 3rem);
  }

  .series__topics li {
    min-height: 62px;
    padding-block: 10px;
    font-size: 0.95rem;
  }

  .formats {
    padding-block: 54px 62px;
  }

  .formats__intro {
    column-gap: 50px;
    margin-bottom: 30px;
  }

  .adaptation-source {
    margin-bottom: 22px;
    padding-block: 11px;
  }

  .format-grid {
    max-width: 980px;
    gap: 16px;
    margin-inline: auto;
  }

  .finale__inner {
    gap: 38px;
    min-height: 300px;
    padding-block: 48px 42px;
  }

  .finale h2 {
    max-width: 760px;
    font-size: clamp(2.35rem, 3.3vw, 3.45rem);
  }
}

@media (max-width: 960px) {
  .case-section {
    grid-template-columns: 1fr;
    gap: 42px;
  }

  .case-note {
    position: static;
    max-width: 690px;
  }

  .social-post {
    margin-inline: auto;
  }

  .repurpose-band__inner {
    grid-template-columns: 1fr;
    min-height: auto;
  }

  .repurpose-band__copy {
    grid-row: 1;
    max-width: 650px;
  }

  .repurpose-band__visual {
    width: min(100%, 720px);
  }

  .formats__intro {
    grid-template-columns: 1fr;
    gap: 20px;
  }

  .format-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .format-card--instagram {
    grid-row: span 2;
  }

  .format-card--facebook {
    grid-column: 1;
  }

  .finale__inner {
    grid-template-columns: 1fr;
    align-items: start;
  }

  .finale__contact {
    text-align: left;
  }
}

@media (max-width: 680px) {
  .page-width {
    width: min(100% - 28px, 620px);
  }

  .intro {
    min-height: auto;
  }

  .intro__bar {
    min-height: 54px;
  }

  .intro__content {
    padding-block: 42px 38px;
  }

  .intro__mark {
    display: none;
  }

  .intro h1 {
    font-size: clamp(2rem, 10.5vw, 3.2rem);
  }

  .intro__credit {
    font-size: 0.74rem;
  }

  .case-section,
  .case-section--expert {
    padding-block: 72px;
  }

  .case-note h2,
  .repurpose-band h2,
  .formats__intro h2 {
    font-size: clamp(1.85rem, 9vw, 2.7rem);
  }

  .post-header {
    grid-template-columns: 46px 1fr auto;
    padding: 14px 14px 10px;
  }

  .brand-avatar {
    width: 46px;
    height: 46px;
  }

  .brand-avatar img {
    width: 39px;
  }

  .post-header p {
    display: -webkit-box;
    overflow: hidden;
    -webkit-line-clamp: 1;
    -webkit-box-orient: vertical;
  }

  .post-copy {
    padding-inline: 14px;
    font-size: 0.86rem;
  }

  .carousel__arrow {
    top: calc(50% - 21px);
    width: 44px;
    height: 44px;
  }

  .carousel__footer {
    min-height: 41px;
    padding-inline: 7px 12px;
  }

  .carousel__dot {
    width: 26px;
    height: 26px;
    padding: 9px;
  }

  .carousel__dot::before {
    width: 8px;
    height: 8px;
  }

  .post-actions span {
    min-height: 49px;
    font-size: 0;
  }

  .post-actions svg {
    width: 22px;
    height: 22px;
  }

  .repurpose-band__inner {
    padding-block: 72px;
  }

  .repurpose-band__visual {
    grid-template-columns: minmax(0, 0.8fr) 34px minmax(0, 1.2fr);
    gap: 10px;
    justify-content: center;
  }

  .source-card {
    max-width: 150px;
    justify-self: end;
  }

  .motion-phone {
    max-width: 220px;
  }

  .source-card span {
    font-size: 0.68rem;
  }

  .flow-mark span {
    height: 34px;
  }

  .flow-mark svg {
    width: 30px;
  }

  .motion-phone {
    border-width: 5px;
    border-radius: 20px;
  }

  .media-controls {
    grid-template-columns: 44px 1fr 44px;
  }

  .media-controls > span,
  .media-controls [data-fullscreen] {
    display: none;
  }

  .series {
    grid-template-columns: 1fr;
    gap: 38px;
    padding-block: 36px 78px;
  }

  .series__title-block {
    padding: 32px 26px;
  }

  .formats {
    padding-block: 78px;
  }

  .formats__intro {
    margin-bottom: 42px;
  }

  .adaptation-source {
    display: block;
  }

  .adaptation-source span,
  .adaptation-source strong {
    display: block;
  }

  .adaptation-source span {
    margin-bottom: 5px;
  }

  .format-grid {
    grid-template-columns: 1fr;
    gap: 30px;
  }

  .format-card--instagram {
    grid-row: auto;
    width: min(82%, 320px);
  }

  .format-card--facebook {
    grid-column: auto;
  }

  .finale__inner {
    min-height: auto;
    padding-block: 78px 58px;
  }

  .finale h2 {
    font-size: clamp(2.2rem, 11vw, 3.4rem);
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
  }
}